Event Consulting: The Edge for Small Tech Teams
Practical, strategic support for companies who want to run great events—before they can build a full events department.
You might not need a full-time events hire just yet. What you need is the right partner.
At 301Walsh, we work with small tech companies—startups, scale-ups, and lean marketing teams—who want to leverage the powerful results that come with events - but don’t have the internal bandwidth to do it all.
Be it a customer dinner, sponsoring a trade show, hosting a team offsite, or exploring your first user conference, having a partner that specialized in event consulting services gives you experienced support, without the overhead of hiring in-house.
We’ve done this before. Across developer tools, B2B SaaS, and tech communities, we’ve helped teams make smart event decisions, get more out of their budget, and show up like they belong—because they do.
What “Event Consulting Services” Actually Means:
While the name can seem vague, there are so many areas that you can create tangible results or improve outcomes with event consulting - whether you have a team or not.
Event Strategy Development
This is the 10,000 ft view - what is your event program? Structure, goals and alignment are all incredibly important elements to consider when you’re building an events program. If you don’t have a seasoned events manager, a consultant can become an extension of your team. We help clarify:
The right mixture of events to meet your goals
Which events are missing in your mix (research and analysis)
What activations will help move the needs at your events
How you can structure your metrics to adequately assess success
When working on a year full of events, you should be carefully considered how they all fall on your roadmap. As well as the best way to leverage your budget and time to maximize results.
📋 Planning + Logistics
This is the one most associated with Event Consulting Services or Event Management Services, it’s the nitty-gritty details - and we’re here for it!
If, like so many other strapped marketing, HR or learning departments, you find there are not enough hours in the day and hands on deck, this one is for you! The details of an event are enough to keep track of for a full time job - certainly more than enough while you're juggling your other responsibilities. This is where setting budget aside for event consulting services can come through big time.
We can help plan all the details - big in small - in a while that not only takes a massive amount of time off your plate, but bringing on seasoned event consultants means that you can rest assured it’s being done right. Your new events partner can:
create project plans or lists
manage timelines
source venues
coordinate vendors, decor and menus
wrangle registrations, content and deliveries
build day-of schedules
… and truly so much more. The less time you need to think about the details, the more time you can focus on the content and experience for attendees.
Run-of-Show + Onsite Execution
There is nothing more valuable in events than having a maestro that can conduct all the chaos that ensues on event days. If you’re spending time focusing on the countless tasks and requests of the day, you are likely unable to have time to focus on content, engage with attendees or even enjoy the event yourself. That’s where your event consultant will come in clutch! We will:
Coordinate with vendors
Liaise with partners
Provide a resource for all attendees and speakers
Create task lists and assign owners
Time Keep
Clean up & organize for end of show (*THIS ONE IS UNDERRATED!*)
Booth + Sponsor Activation Help
Maybe it’s not your event, but if you’re putting sponsorship dollars into a third-party event, you want to put your best foot forward. A seasoned event consultant has likely too many MANY third-part events and tradeshows and knows all the tricks on how to get the most bang for your (sponsorship) buck!
Generally when you hire a specialist in event consulting services, they will bring a plethora of knowledge not just on the process for sponsoring, ordering, attending and following up on tradeshows, but how to get creative to make your brand’s voice heard. We can help:
Navigate what’s included in your sponsorship and how to use it
Negotiate extras & positions
Design an engaging booth or captivating experience
Handle all the logistics of a booth build and services
Manage budgets
Promote to, attract and follow up with key clients and prospects
Don’t spend a valuable budget on sponsorship dollars without making sure you can go at it with your strategy in-hand and the team to execute on it.
Hospitality + Executive Experiences
Proprietary events can not only generate pipeline, expand with clients, and create buzz - they will become another extension of your brand. One that reflects on not just your product or services, but of your team and how you value your clients. People do business with people they like and enjoy being with - make sure you’re those people!
If you want to create unique experiences for prospects, engage with executives in a unique way or just show your clients some love, pull in an event consultant to ensure the experience is a winner. We can ensure:
Every detail is taken into consideration
The service feels white glove
Attendees have a unique and personalized experience
Your brand will build affinity through each interaction
As Millennials and Gen Z begin to overtake other generations in the workforce, your need to connect with your audience in an experiential way will only increase. Make sure your team (or an extension of your team) has the creativity, attention to detail and high-touch service that elevates your brand.
Built for ALL Teams
Event consulting services can be a powerful tool to help give your growing organization the edge it needs. Client/Prospect events, internal events, hosted events, third-party events. . . all these events are moments for your brand to shine. Drive the results you want by engaging experts who can:
Be a strategic sounding board
An detail-oriented project manager
A calm presence on the ground
Convert your event to build your brand and generate results
At 301Walsh, we’re consultants—and we see ourselves as an extension of your team. We’re collaborative, flexible, and fully focused on what works best for your team….
… and we can’t wait to create magic with your event programs!
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